I received a call the other day from someone who had gotten my name out of the Cocoa Beach Chamber of Commerce directory. They explained that they were putting together a basketball poster, and were looking for advertisers who would be interested in being on the poster.
It was fairly inexpensive – $250 and they were promising that I would not be competing with any other company with a business similar to mine.
I declined the offer. The money and the lack of competition were indeed compelling – yet I made an educated guess as to where those basketball posters would be displayed. I believe that most of the posters would be hung in a teenager’s bedroom. I am interested in business to business advertising, not the teenage market. If I sold I-phones – sure, put me on the poster. Since I sell web design and hosting services, I need to be where my customers are.
Effective targetted traffic is an important part of your advertising budget. In future posts I will discussing several ways of getting free, as well as paid advertising that will greatly enhance the quality of visitors to your website.