LAD Web Design

Google has been constantly at work in order to have search results relevant to what searchers want.  A few of the ways they do this is by using authority sites as backlinks, as well as relevant content on the web site itself.

The content of the web site must make sense in order to make the top spots in Google.  Google does not reward websites that stuff keywords into their text, such as a list of cities or different names for their profession.

Authority backlinks are important for a website’s rankings.  An authority backlink is a link on a site such as postings on blogs and forums.  Also important are posting/pages on article directories and places like wordpress.com, hubpages.com, weebly, and any other free web space that allows you to set up an account and add a link.

Also, don’t forget about the meta tags and appropriate H tags (stands for header tags).  Meta tags are still relevant in today’s web site’s search engine optimization, as are header tags.  Always include your primary keywords in both the meta tags and the header tags.

While no one knows exactly what comprises the exact way to gain an excellent search engine position, there are definitely ways to help your site increase its rankings in the search engines.

Influence By Scarcity

I have read the book “Influence” by Robert Cialdinia and found it to be a fascinating book that all marketers and business people should read.  It examines in depth how we are influenced in both interpersonal relationships as well as influenced by marketing messages.  The information is backed up with scientifically peer-reviewed studies.  Here is a snippet from google:  http://books.google.com/books?id=d91vPwAACAAJ&dq=Robert+B+Cialdini

Below is a quote from Cialdini’s website on using scarcity in influencing someone:

“If I can’t have it, I want it.” Cialdini gave the consumer market fervor over iPhone as an example. “The idea of losing something mobilizes people into action.”

And, when combined with exclusivity, scarcity became even more effective. “People are more convinced and receptive to exclusive information.” A product that is scarce and marketed with information that is exclusive is highly persuasive. Cialdini cautioned that information must be shared quickly or it can lose its potency. “It’s like bread not wine. It doesn’t get better with time. You need to serve it up while it’s fresh and warm.”

Cialdini made a slight modification to a Bose Wave ad that resulted in a 45 percent sales increase versus previously stagnant product sales. Whereas the high end stereo manufacturer was using words like “new” to launch its product, Cialdini instead employed the words “Hear what you’ve been missing.”

As you can see, the way you communicate with your customers, clients, (and even friends and family lol) can be greatly influenced by just using a slight change in strategy.  Give them the gift of missing you.